All Black’s Experience

Grassroots Campaign

Building and driving awareness in the domestic market in the lead-up to the opening of The All Blacks Experience was achieved through using digital billboards throughout Auckland City. Delivering a comprehensive mix of digital sites with a strategy to saturate city commuters, business people, as well as shoppers, helped The All Blacks Experience marketing to reach more potential customers.

Results 

We are pleased to have achieved and delivered 200+ % of the planned activity enabling additional reach and frequency.   

How we helped

Digital billboard management 

Out of home campaign management